Seize the Softening Trend in Hair Care

No matter the style of your hair, consumers desire hair that is soft and sensuous. If you look on the shelves, you will find more products making claims to soften
the hair. Softening claims really originated in the conditioning sector of the hair care markets but this trend has really spread across all sectors including shampoos, styling and reactive chemistries.

With these products existing on the market, how can you differentiate your products while making softening claims? How can you deliver softness that your consumer will really be able to feel?

Building on our expertise in softening technology, we have developed two patented chemistries for use in shampoos and conditioners, resulting in luxuriously soft locks.


For optimal softening, use these Croda Inc products:

  • CRODAZOSOFT SCQ- Consumer perceivable softening from shampoo systems. It also provides excellent detangling of the hair.
  • CRODAZOSOFT DBQ- Excellent softening and conditioning designed for rinse-off conditioning systems. In addition, it promotes color washfastness and cuticle protection.
  • CROTEIN CASHMERE PE- With connotation of luxury, comfort and softness, these amino acids penetrate the hair to moisturize from with.
  • MIRUSTYLE CP- Get touchable, moveable, non-crispy hold that lasts and lasts.



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