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 HELIOGENOL™- A Hair Color Stabilizer That Prolongs the Life of 
                                                         Hair Dyes

                       Heliogenol™ - protects color of dyed hair from wash-out and
              daily uv exposure more than four times better than vitamin e acetate.
 

 
  Photo-induced free radicals weaken the structure of hair and reduce the life of hair dyes­ leading to dull,
  lifeless-looking hair.   Heliogenol™ is an herbal extract that protects dyed hair from color loss by
  neutralizing the oxidative radicals generated by daily UV exposure* and slowing down the oxidation of hair
  dyes.  The result is more vibrant, longer-lasting color.

  After treating dyed hair for 5 weeks using leave on spray containing Heliogenol™ daily and shampooing
  every 3rd day, Chromametric readings (color intensity measurements) shows...
 
  • Heliogenol™ at 0.2% and 1% protected hair color from shampoo wash-out by 41% and 50%, respectively- that's 4 times more than Vitamine E Acetate!
     
  • Heliogenol™ at 0.2% and 1% also protected hair against color loss from the added stress of daily UVA and UVB exposure by 18% and 20%, respectively- that's 4+ times more than Vitamin E Acetate!

  Whether hair is dyed, permed or untreated, Heliogenol is nature's best defense against UV-induced
  damage.
 

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