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Incroquat Behenyl 18-MEA* 

Hungry Hair?…Sounds preposterous, doesn't it? But hair can really be hungry when it lacks essential nutrients like 18-Methyl Eicosanoic Acid (18-MEA), the primary lipid found at the hair surface. 

When hair is damaged by chemical treatments, weathered from the sun, or stressed out from over-styling, its content of 18-MEA is often lost and hair becomes starved of this important lipid. Now, thanks to Croda's innovative and patented quat technology, you can replenish the lipids lost at the hair surface. 

Incroquat Behenyl 18 MEA is a fatty quat based on 18-MEA and was developed to replenish under-nourished hair and help make it healthy again. With Incroquat Behenyl 18 MEA, damaged hair need never go hungry again.

* Patent pending

Incroquat Behenyl 18 MEA is a 40% active fatty quaternized derivative of 18-Methyl Eicosanoic Acid (18-MEA), the primary lipid found at the hair surface. Human hair contains a thin, protective layer of lipids covalently bound to the cuticle and comprised primarily of 18-MEA. Chemical treatment or environmental stresses can remove part or all of this fatty layer, making hair unmanageable, less healthy-looking, and more susceptible to further damage. Incroquat Behenyl 18 MEA was developed as a means of replenishing this important lipid and is recommended in products for aging, weathered, permed or color-treated hair.

Benefits

  • Replenishes lipid surface of hair

  • Makes hair more hydrophobic

  • Improves wet and dry combing

  • Restores integrity of hair surface

  • Makes hair less susceptible to environmental stress

  • Adds lubricity and shine

  • Approved for use in Europe

Performance tests indicate that Incroquat Behenyl 18 MEA makes hair healthier and less susceptible to further damage by making it more hydrophobic,and improving its wet and dry combing.  An added bonus is more lubricity and shine.

Treatment with Incroquat Behenyl 18 MEA dramatically reduces the peak load and total work of combing in bleached hair. The ability of Incroquat Behenyl 18 MEA to do so restores the hair's natural lubricity and makes it easier to comb

 Dynamic Advancing Contact Angle

Dynamic advancing contact angle measurements indicate how hydrophobic the hair is. The 'no treatment' contact angle of 68.5° means the hair surface is very hydrophilic and damaged from bleaching. The surface hydrophobicity of the bleached hair fiber is much improved after a single treatment with Incroquat Behenyl 18 MEA, as seen by the increase in contact angle to 83.5°.

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